Course 1933 Description

Doing Business Online Using Microsoft b-Central

Course 1933: Three days; Instructor-led

Introduction

The goal of this course is to provide students with the skills necessary to create, customize, and promote e-commerce Web sites for small and medium-sized businesses by using the services and tools in the Microsoft^® bCentral^™ portal.

Audience

This course is intended for people who want to create base-level Web sites, add e-commerce features, and then promote the sites.

The secondary audience for this course consists of owners of small and medium-size businesses who already have e-commerce Web sites and want to add e-commerce features and use the site-promotion services provided by bCentral.

At Course Completion

At the end of the course, students will be able to:

Describe the features and components of an e-commerce Web site.
Create a base-level e-commerce Web site by using the site creation services of Microsoft bCentral.
Customize the site by using Microsoft FrontPage^® 2000.
Promote the site by using the site-promotion tools provided by Microsoft bCentral.
Measure the popularity of the site.

Prerequisites

Before attending this course, students must have:

Familiarity with the use of Microsoft Windows^® applications and Internet browsers.
Experience in creating simple Web pages by using FrontPage 2000.

The course materials, lectures, and lab exercises are in English. To benefit fully from the instruction, students need an understanding of the English language and completion of the prerequisites.

Microsoft Certified Professional Exams

There is no MCP exam associated with this course.

Student Materials

The course materials are yours to keep.

The student kit includes a comprehensive workbook and other necessary materials for this class.

The following software is provided for use in the classroom:

Microsoft Internet Explorer 5.0
Microsoft FrontPage 2000
Microsoft Windows 2000 Server

Course Outline

Module 1: Introduction to E-Commerce Sites

The following topics are covered in this module:

E-Commerce with Microsoft bCentral
Services in Microsoft bCentral
Components of E-Commerce Web Sites
Methods of Implementing Security on bCentral Web Sites

After completing this module, you will be able to describe the importance of bCentral in developing an e-commerce Web site.

Module 2: Creating and Customizing E-Commerce Web Sites

The following topics are covered in this module:

Benefits of Using Site Manager
Signing Up for Site Manager
Creating the Home Page of a Web Site
Specifying the Type of Business
Customizing the Home Page

After completing this module, you will be able to create a Web site by using the Site Manager service of Microsoft bCentral. This includes:

Signing up for Site Manager.
Creating the home page of a typical e-commerce Web site by using Site Manager.
Specifying the type of business by using Site Manager.
Selecting a theme for your site by using Site Manager.
Customizing your site home page by using Site Manager.

Module 3: Building an E-Commerce Web Site

The following topics are covered in this module:

Adding Web Pages to the Web Site
Adding E-Commerce Functionality

After completing this module, you will be able to build an e-commerce Web site. This includes:

Adding a category page to the Web site.
Adding a content page to the site.
Adding a shopping cart to the site.
Defining payment, shipping, and tax rules.
Processing orders online.

Module 4: Customizing Web Pages Using Microsoft FrontPage 2000

The following topics are covered in this module:

An Introduction to Microsoft FrontPage 2000
Opening a Web Site in Microsoft FrontPage 2000
Customizing a Web Site Using Microsoft FrontPage 2000
Saving a Web Site Locally
Publishing a Local Copy of a Web Site in Site Manager

After completing this module, you will be able to customize your Web pages by using Microsoft FrontPage 2000. This includes:

Opening a Web site in FrontPage 2000.
Customizing the theme and borders of your Web site by using FrontPage 2000.
Adding images, marquee text, tables, hyperlinks, and lists by using FrontPage 2000.

Module 5: Promoting Your Web Site

The following topics are covered in this module:

Making Your Web Site Accessible
Signing Up for Traffic Builder
Using SubmitIt! to Submit Your E-Commerce Web Site

After completing this module, you will be able to promote your Web site by using the Submit It! feature of bCentral. This includes:

Signing up for bCentral Traffic Builder.
Submitting an e-commerce Web site to multiple search engines and directories.
Obtaining status reports on submitted sites.
Verifying submission of the Web site to search engines.

Module 6: Advertising Your E-Commerce Web Site

The following topics are covered in this module:

Advertising Web Sites
The Banner Network Service: An Introduction
Using Banner Network to Advertise Your Web Site

After completing this module, you will be able to advertise your Web site. This includes:

Signing up for the Banner Network service.
Categorizing the content of your Web site.
Inserting LinkExchange^® HTML code to place banners.
Submitting a banner to Banner Network.
Targeting your banner at appropriate Web sites.
Blocking banners from specific categories of Web sites.
Viewing statistics on the number of user visits to a Web site.

Module 7: Managing Mailing Lists

The following topics are covered in this module:

Introducing the ListBot Service
Types of Lists
Creating a List in ListBot
Managing Lists
Managing List Members
Managing Messages
Viewing Reports on Lists Created in ListBot

After completing this module, you will be able to create and manage mailing lists by using the ListBot service. This includes:

Signing up for the ListBot service.
Creating a ListBot list.
Managing lists.
Managing list members.
Managing messages.
Viewing and interpreting reports generated by ListBot.

Module 8: Setting Up Affiliate Programs

The following topics are covered in this module:

An Introduction to Affiliate Programs
Terms Associated with Affiliate Programs
Using Microsoft bCentral Services as an Affiliate Partner
Using Microsoft bCentral Services as an Advertiser
Creating an Affiliate Program
Managing an Affiliate Program
Viewing and Interpreting Reports Generated by ClickTrade

After completing this module, you will be able to set up affiliate programs by using the ClickTrade Advertiser service of Microsoft bCentral. This includes:

Signing up as an affiliate partner by using the ClickTrade Advertiser service.
Joining an affiliate program by using ClickTrade.
Creating and managing an affiliate program.
Viewing and interpreting reports generated by ClickTrade.

Module 9: Checking Web Site Ranking

The following topics are covered in this module:

Introducing the PositionAgent Service
Using the PositionAgent Service to Check Web Site Ranking
Interpreting Reports Generated from Search Engines

After completing this module, you will be able to check the ranking of Web sites by using the PositionAgent service of Microsoft bCentral. This includes:

Checking the ranking of Web sites by using the PositionAgent service.
Interpreting the reports generated by PositionAgent.

Module 10: Summing It All Up

The following topics are covered in this module:

Planning an E-Commerce Web Site
Sequence of Use of bCentral Services
Site Creation Phase
Site Promotion Tips

After completing this module, you will be able to describe some of the best practices for creating an e-commerce Web site.

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